Get to know User Interface (UI) more closely
Previously we have discussed what is user experience (UX) and the factors that influence it. Besides user experience, of course we often hear the term user interface and these two things are often linked. So what is “User Interface (UI)”? What are the types of UI and how is it different from “User Experience”? Why are these two things considered important and inseparable from one another in today’s digital marketing concepts?
The Crucial Role of User Experience (UX)
In this globalized era, purchasing and selling goods online has become a daily habit. Ease of shopping without having to visit the store directly and the many promos provided by online shopping sites are the main factors that has made e-commerce as big as it is today.